| 1 |
Does brand association, brand attachment, and brand identification mediate the relationship between consumer?s willingness to pay premium prices and social media marketing efforts? |
International Journal of Electronic Marketing and Retailing |
30-Oct-2024 |
15 / 6 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,PRERANA BABER,SUMIT NARULA,RAHUL PRATAP SINGH KAURAV |
| Title of Article |
Does brand association, brand attachment, and brand identification mediate the relationship between consumer?s willingness to pay premium prices and social media marketing efforts? |
| Name of Journal |
International Journal of Electronic Marketing and Retailing |
| Volume No |
15 |
| Issue No |
6 |
| Page No |
|
| URL |
https://www.inderscienceonline.com/journal/ijemr |
| Date of Publication |
30-Oct-2024 |
|
| 2 |
The Impact of Artificial Intelligence on Digital Employee Engagement |
Prabandhan: Indian Journal of Management |
18-Oct-2024 |
17 / 9 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,ABHILASHA DIXIT,PRERANA BABER,RIMJIM JHA |
| Title of Article |
The Impact of Artificial Intelligence on Digital Employee Engagement |
| Name of Journal |
Prabandhan: Indian Journal of Management |
| Volume No |
17 |
| Issue No |
9 |
| Page No |
|
| URL |
https://indianjournalofmanagement.com/index.php/pijom/index |
| Date of Publication |
18-Oct-2024 |
|
| 3 |
Assessing Global Perceptions of India: Policy Implications Drawn from Foreign Tourism Narratives |
turyzm/tourism |
27-Jun-2024 |
34 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,R P S KAURAV,SNIGDHA KAINTHOLA,PINAZTIWARI |
| Title of Article |
Assessing Global Perceptions of India: Policy Implications Drawn from Foreign Tourism Narratives |
| Name of Journal |
turyzm/tourism |
| Volume No |
34 |
| Issue No |
1 |
| Page No |
|
| URL |
https://czasopisma.uni.lodz.pl/tourism |
| Date of Publication |
27-Jun-2024 |
|
| 4 |
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach |
International Journal of Information Management & Data Insights |
18-Apr-2024 |
4 / 4 / |
Additional information
|
| 5 |
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market |
Electronic Commerce Research |
06-Apr-2024 |
NA / NA / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,PROF. YOGESH UPADHYAY,PROF. JUSTIN PAUL,PROF. LISA CAIN,DR. PRERANA BABER |
| Title of Article |
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market |
| Name of Journal |
Electronic Commerce Research |
| Volume No |
NA |
| Issue No |
NA |
| Page No |
|
| URL |
https://link.springer.com/article/10.1007/s10660-024-09833-6 |
| Date of Publication |
06-Apr-2024 |
|
| 6 |
How is the World Looking at India? Story from International Tourists |
Pacific business Review international |
18-Mar-2024 |
16 / 7 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,DR. R.P.S KAURAV,DR. S KAINTHOLA,DR. P TIWARI |
| Title of Article |
How is the World Looking at India? Story from International Tourists |
| Name of Journal |
Pacific business Review international |
| Volume No |
16 |
| Issue No |
7 |
| Page No |
|
| URL |
https://www.webofscience.com/wos/woscc/full-record/WOS:001184602500007 |
| Date of Publication |
18-Mar-2024 |
|
| 7 |
Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review |
Cogent Business & Management |
19-Feb-2024 |
11 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,PRERANA BABER,SHILPA SANKPAL,CHANDA GULATI |
| Title of Article |
Consumer ethnocentrism: What we learned and what we need to know? ? A systematic literature review |
| Name of Journal |
Cogent Business & Management |
| Volume No |
11 |
| Issue No |
1 |
| Page No |
|
| URL |
https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2321800 |
| Date of Publication |
19-Feb-2024 |
|
| 8 |
Effect of online social media marketing efforts on customer response |
Journal of Consumer Behaviour |
31-Jan-2022 |
1 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,PROF. YOGESH UPADHYAY,PROF. JUSTIN PAUL |
| Title of Article |
Effect of online social media marketing efforts on customer response |
| Name of Journal |
Journal of Consumer Behaviour |
| Volume No |
1 |
| Issue No |
1 |
| Page No |
|
| URL |
https://onlinelibrary.wiley.com/journal/14791838 |
| Date of Publication |
31-Jan-2022 |
|
| 9 |
New Education Policy: Qualitative (Contents) Analysis And Twitter Mining (Sentiment Analysis)
|
Journal of Content, Community & Communication |
20-Jun-2020 |
12 / 6 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,RAHUL KAURAV,PROF. K.G. SURESH,DR. SUMIT NARULA |
| Title of Article |
New Education Policy: Qualitative (Contents) Analysis And Twitter Mining (Sentiment Analysis)
|
| Name of Journal |
Journal of Content, Community & Communication |
| Volume No |
12 |
| Issue No |
6 |
| Page No |
|
| URL |
https://www.amity.edu/gwalior/jccc/index.html |
| Date of Publication |
20-Jun-2020 |
|
| 10 |
Impact of individual market orientation on selling and customer orientation |
Journal of Strategic Marketing |
03-Jul-2018 |
28 / 4 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUTURAJ BABER,DR. RAHUL KAURAV,PROF. JUSTIN PAUL |
| Title of Article |
Impact of individual market orientation on selling and customer orientation |
| Name of Journal |
Journal of Strategic Marketing |
| Volume No |
28 |
| Issue No |
4 |
| Page No |
|
| URL |
https://www.tandfonline.com/journals/rjsm20 |
| Date of Publication |
03-Jul-2018 |
|
